Spotlight on: The Society Islands
Cradled in the azure vastness of the South Pacific, the Society Islands form a cultural and geographic heart in The Islands of Tahiti.
With lush volcanic peaks, sacred legends, and some of the world’s most iconic lagoons, this archipelago offers a myriad of possibilities and experiences.
Have you ever wondered why they are called the “Society Islands”?
The name dates back to 1769, when Captain James Cook first set eyes on these islands during his historic expedition.
In honor of the Royal Society of London—which had sponsored his voyage to observe the transit of Venus—Cook named the region the “Society Islands.”
While the name is European, the identity of these islands is rooted in centuries of Polynesian tradition, navigation, and spirituality. Each island holds a deeper name, a deeper meaning—whispers of ancestry and connection that continue to shape life in the islands today.
The Society Islands are divided into two groups:
- Windward Islands – including Tahiti, Mo’orea, Tetiaroa, and Maiao
- Leeward Islands – including Bora Bora, Raiatea, Taha’a, Huahine, and Maupiti
Together, they form a constellation of beauty and cultural depth:
- Tahiti– The vibrant capital island is where modern life meets towering peaks and sacred valleys. We feel it is too often under-rated. On our end, we love it for: hikes in lush valleys, chasing waterfalls, surfing, charming museums, exquisite culinary experiences.
- Mo’orea– Known for its emerald mountains and crystalline lagoons, just a short ferry ride from Tahiti, adventures on land and sea await. Unique boutiques, delicious food and enchating vistas, life in Moorea is sweet and protected by tall volcanic guarding peaks.
- Bora Bora– Often referred to as the “Pearl of the Pacific,” famed Bora Bora is home to iconic overwater luxury surrounded by a surreal lagoon. Think all water activities and resorts’ offerings indulgence. And why not a helicopter ride to Tupai, the heart-shaped atoll?
- Ra’iatea– Nesting the Unesco heritage site Marae Taputapuātea and the only navigable river in our islands, the Sacred Island is a must-visit for culture and nature aficionados. Add to this an amazing dining scene and boutique lodges that carry the essence of Polynesian hospitality, and you get the recipe for an escape that is rooted in traditions and serenity.
- Taha’a– Referred to as the Vanilla Island, Taha’a is where the pace of life is deliciously slow. Visit the rhum and virgin coconut oil factories, take a fun waverunner tour around the island, learn all about vanilla and Tahitian pearls, bask into the lush beauty of the island and its luminous lagoon.
- Huahine– A lush and tranquil island rich in archaeological sites and authentic charm, for those seeking a different pace and authenticity. Huahine inspires and her magic reflects in the art created locally, from pottery to hand-painted pareu, to pearls and jewelry.
- Maupiti– A lesser-known gem, untouched and deeply traditional, where time seems to stand still. No resorts but lovely guesthouses for a full local immersion and an off-the-beaten paths experiences .
Beyond their beauty, the Society Islands hold stories—chants, myths, sacred sites, and ancestral knowledge. From hiking to ancient marae to sailing between islands, from vibrant markets to intimate cultural encounters, these islands offer a return to something meaningful.
Whether you’re seeking luxury, adventure, connection, or stillness, the Society Islands offer a journey that resonates far beyond the postcard.
Photo credit: Tahiti Tourisme / Grégoire Le Bacon – Frédéric Cristol –




